Zalando is an online fashion platform offering a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories.

My Role:

I have been working for the landing page optimization onsite marketing team. My goals where to increase conversion rate, revenue, click rates and user engagement through A/B testing. I worked with marketing managers of 13 different countries to satisfy the specific market needs, while pushing the CI guidelines to explore new directions for Zalandos look.
My tasks included: Research, Conception, UX, Visuals, Product Management, Team Lead


* Create emotional experiences for different shopping behaviours

* Elevate the search experience to reach valid output

* Expand filter possibilities and filter options

* Scale design and photo language to match the target audience

* Dynamic vs static personalization
* Dealing with the different markets and requirements from 13 countries